The Projects: Managing Content Calendars, Websites, Newsletters, and Social Media Accounts for Brands and Publications
Content Management
Managing websites and content calendars has been a natural part of my duties as a digital marketer and writer. I’ve managed two arts and culture alt-weekly sites, two company blogs, and one online store. Below, I added some screenshots of those publications and brands, and listed out the general tasks involved.
My Tasks: Content Planning, Creation, Operations, and Management
Develop content strategy
Create and own editorial calendars
Create content (newsletters, blogs, videos, social media posts, etc.)
Check for brand consistency, factual accuracy, spelling and grammar
Upload, format, and publish content in a CMS (WordPress, HubSpot, Shopify, etc.)
Optimize content for SEO
Create content (newsletters, blogs, videos, social media posts, etc.
Track content performance